RESEARCH
Feedback from drivers:
Sara can specify the location, but drivers are always driving so drivers can't read long text.
But it might be helpful if she can specify a specific location like “at leasing office”, “at storefront”, “at the main gate”.
Even if the driver knows how Frank looks, it is impossible for drivers to look at all the passengers' faces to determine Frank.
PROBLEM
SOLUTION
With this, I focused on exploring and solving the two pain points: Location and Rider Appearance.
With tons and tons of exploration and talking to drivers and riders, I finally came up with these two solutions:
2. Adding location
Easily add location by using a prefix like "in front of"
Will show up on driver's app in less than four words.
1. Shirt Color
Easily detect the rider without looking at every person.
Simple swipe bar for riders to select.
